Create Thoughtful, Relevant and Effective Digital Marketing Campaigns
Throughout the coursework for the Graduate Certificate in Digital Marketing Management at ºÚÁÏÍø, students learn to analyze each major digital marketing channel — including paid, organic, social, email and mobile applications — and how to use them. Students also also create digital marketing strategies that align with larger communications, business and marketing objectives.
Upon graduation, students can develop, evaluate and execute a comprehensive digital marketing strategy and plan, as well as measure and evaluate its success.
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Graduate Certificate in Digital Marketing Management Requirements
- MDST 4110 Digital Media and Culture (3 hours)
- MRKT 5720 Promotional Management (3 hours)
- MRKT 5740 Management of Digital Marketing (3 hours)
- MRKT 5895 Marketing Analytics (3 hours)
- MRKT 5750 Management of Social Media (3 hours)
- MRKT 5790 Digital Marketing Strategy (3 hours)
Graduate Certificate in Digital Marketing Management
Find out more about the overall curriculum, electives, learning outcomes and more.
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